September 16. Startup Sauna Goes to Moscow again! Registration OPEN.

AALTO Venture Garage and HSE{Inc} proudly present The Startup Sauna in Moscow. This is your chance to bring the heat on your startup, and get the feedback from Finland’s and Russia’s experts!

The Startup Sauna starts as a series of one-day-coaching-events held in differents cities in the Baltics, Russia and the Nordics region, called Startup Sauna Warmups. It’s targeted for early stage startups that want to get mentoring from the best serial entrepreneurs and investors from the region.

Based on the applications we will invite 10-15 teams to take part in each Warmup event. The best teams found in each Warmup event will be selected to the Startup Sauna program. Applications for Warmups will also be part of the open call process from where we will select couple more teams to take part.


Juha Ruohonen is the Head Coach of Aalto Venture Garage. As the sergeant of Startup Sauna, Juha makes young startups go through blood, sweat and tears in order to learn what it takes to become an entrepreneur. He has numerous years of experience in the field as a CEO and as a VC so he knows exactly what it takes succeed and how to fail. He has done both.
Paolo Borella is the Founder at Boro Oy, an advisor service help start-up shape and grow their business, with a focus for Mobile/Online services and the sport segment. Paolo has passion for helping create new business, and sometimes help develop or restructure existing ones. His previous work included Vice President at Fox Mobile Distribution GmbH I Germany and Director at Nokia, for the Porfolio Management for Service and Software GTM. Paolo started his career at General Electrics, driving process improvements in Logistics and Manufacturing.
Moaffak Ahmed is a serial entrepreneur with over 20 years of marketing and business development experience in Europe, North America and Asia. Ahmed has created numerous business and marketing strategies for rapidly growing high tech firms.
He is currently working with passionate entrepreneurs and researchers helping them translate innovative ideas into significant growth companies. Veturi Venture Accelerator provides seed funding, strategic guidance and hands-on participation.
Leonid Bugaev - enterpreneur, expert in mobile technologies, creative director. Has 14 years experience in the internet business. Owner of Nordic Agency AB (digital advertising agency, Stockholm - Moscow). Took senior positions at several marketing agencies in Russia and abroad. Created projects for clients including Heineken, Procter&Gamble, Unilever, Danone, HP, Microsoft, Intel.
  Alexei Sidnev, entrepreneur, investor
Education: Heat Physics at Moscow Power Engineering Institute with Honours, Economics at International University in Moscow, with Honours, MBA at Tuch School of Business at Dartmouth, NH, USA
In 2000 - 2007 Alexei worked at Booz & Co., a global strategy consultancy in their London office. His clients included major financial institutions and energy companies in Western Europe, South East Asia and the Middle East.
In 2007 Alexei returned to Moscow as an entrepreneur. He co-founded, invested and managed companies in entertainment (Freestyle Park), technology (Microbor Nanotech) and healthcare (Paramed, Senior Group).
Alexei is a Chairman of the Alumni Association of International University in Moscow. He is married with two children and four dogs. He spends his free time with his family, likes to travel and organise parties for his friends.


Read about previous Sauna in Moscow here.

Venue: State University Higher School of Economics 33 Kirpichnaya Street, 2nd floor

Application form is open till September 9th.